The course provides an overview of the sub-systems, processes and models in strategic management as applicable to public health and health care organizations. Critically reviews the major environmental trends affecting healthcare organizations; internal and external environmental analysis in identifying the basis for sustained competitive advantage; SWOT; decision logic of the strategy formulation process; evaluation and selection of appropriate strategic alternatives for a healthcare organizations; and fundamental issues involved in formulation and implementation of strategies. The course provides a practical framework for controlling organizational and program strategies in public health.
By the end of the course, the students will be able to explain why strategic management has become crucial in today’s dynamic health care environment; appreciate the significance of the general external environments impact on health care organizations; identify major environmental trends affecting healthcare; framework for strategy formulation; analysis of internal and external environmental factors. SWOT analysis; decision logic for developing an implementation strategy in public health policy and programs.